Last Sunday, I went to the L'Oreal Colorista Washout at Sunset Car Wash in West Hollywood. L'Oreal Colorista is a semi-permanent hair color that comes in the most Insta-friendly shades I’ve ever seen in my life. If you are one of those people who likes cupcakes, unicorns and avocado toast— run, don’t walk to the Internet (or drugstore) and get your hands on some. The colors available include Pink, Soft Pink (sooooo pretty), Teal, Purple, Peach, Aqua, Burgundy, Indigo, and Red. The color lasts between four and ten shampoos, so if you hate making commitments, decisions, etc, by the time you get used to it, the whole thing is over.
Furthermore, while we all know that coloring your hair isn’t the best thing for it (let’s be honest here), Colorista tries to keep damage to a minimum. The brunette shades don’t contain bleach and none of the products contain ammonia.
There are also Colorista products that let you DIY the crap out of your hair. If you are the kind of person who spends 40 minutes in the drugstore aisle trying to find the right color, the Mixer lets you go crazy and create your own pastel shades. There is also a Bleach so you can DIY ombre and highlight. And if something goes wrong, you’re covered with the Hair Color Remover and Fader Shampoo. Also, don't drink and dye.
The event itself was as fun as colorful as Colorista is. There was the perfect balance of booze, snacks and whimsey.
I like a good cocktail as much as I like a custom SnapChat filter.
Churos and ice cream are an even better combination than puppies and kisses.
The tunes were surprisingly not a washout.
Is there anything more whimsical than a pink swing?
Yes, there is! Throwing glitter on a trampoline in slow motion!
There was a demonstration for spray-on color that will be available in the fall. I'm digging the temporary purple highlights.
Fun Fact: My Barbie drove the same car.
Pinkie looks difficult to parallel park, but I'll take it!
Please visit the L'Oreal Paris website for more info about Colorista.
Just a note: the preceding was NOT a sponsored post. Obvs, they gave me free product and valet parking, but I really think if you are going to DIY pastel hair, seriosuly go with a brand you know and trust.