Iconic-To-Be: The New Beauty Classics

“I love trying new products,” said every beauty junkie ever, but there’s also something to be said about finding a product you love and staying loyal to it. It’s the kind of security that comes with being able to say, “No thanks,” when a cashier offers you a receipt.

There are some products so good it doesn’t matter that our mothers and grandmothers used them. In fact, we like it that way. From Frizz-Ease to Chanel No5 and Dove Soap, there are so many classics that will always have a spot in our in hearts and medicine cabinets.

Then, there are new classics. These are innovative products that haven’t been around quite long enough to be called iconic. But, they are certainly on their way. So, get ready to start looking beautiful and stop collecting receipts. Here are some of my favorites:

StriVectin Intensive Eye Concentrate for Wrinkles

This is every conversation I’ve ever had trying to buy eye cream:

Me: I’m looking for one eye cream that will help with wrinkles and puffiness to use day and night.

Salesperson: Well, this one is great for wrinkles at night.

Me: Can I use it during the day?

Salesperson: I wouldn’t. Let me should you another one that’s more for day.

Me: Do either help puffiness?

Salesperson: No, but here is a different one that does.

Me: It also helps with wrinkles, right?

Salesperson: No, just puffiness.

Me: Day and night?

Salesperson: Only at noon.

Me: I want to cry, but I’m wearing too much eye makeup.

Salesperson: Do you need eye makeup remover?


When it comes to eye products, I want just one to take care of all my needs. Until I found StriVectin Intensive Eye Concentrate, I was convinced that was never going to happen. This treatment does everything very well, uses patented technology and its effectiveness has been proven in scientific studies. The search is over.

SkinCeuticals C E Ferulic Serum

I love serum in the same way I love sunshine, air and almond milk lattes. It’s a necessity. My skin, while really good most of the time, has a few dark spots, but since I started using SkinCeuticals CE Ferulic, they’ve been fading like me at the end of a Pop Physique class.

I first discovered the SkinCeuticals brand at Dr. Sheila Nazarian’s office. She is one of those doctors who is so gorgeous, she could also be a model, so I trust her with skincare (among other things) completely. This serum is super concentrated with 15% pure vitamin C (l-ascorbic acid), 1% vitamin E (alpha tocopherol), and 0.5% ferulic acid, so it is truly anti-ageing. 

Clinique Pep-Start™ HydroBlur Moisturizer

Do you ever wish you could Photoshop your face IRL? Well, that is exactly what Clinique Pep-Start™ HydroBlur Moisturizer does. Instead of seeing fine lines and big pores, all you see is your fine face! I like this product because it’s oil-free and has a matte finish. So, you can wear it under makeup (and even skip primer, if you use it), but it also enhances a bare face. Pro Tip: A little goes a long way. 

Biore Deep Cleansing Charcoal Pore Strips

Biore Deep Cleansing Charcoal Pore Strips is the epitome of new classic. You’ve probably used regular Biore Deep Cleansing Pore Strips at one point and took pride in counting the blackheads that were once on your face. Biore added charcoal to their classic strips and super charged them to reduce oil and deep clean the pores. I love to use these once a week or in a pinch when I need a facial and can’t get one.

ESPA Micellar Water

I like ESPA Micellar Water for several reasons. It has a fresh, naturally-derived scent and I’ve found it works better than the Micellar wipes I’ve bought at the drug store. The packaging is also a game changer. The bottle has a built-in pump you press down on, so the perfect amount is dispensed. It’s also easy to travel with. More importantly, you don’t have to worry about spilling, which is something I do almost constantly.

If I’m going to be technical, Micellar Water itself is more a “classic” than “new classic” because it has been available for over one hundred years. But, it didn't become popular until around 2015 in the US. If you are wondering, micells are oil molecules suspended in water that attract impurities in your skin, removing them gently. I personally use Micellar Water in place of toner and to freshen up after working out. 

Drybar 100 Proof Treatment Oil

Drybar 100 Proof Treatment Oil is truly one of my favorite products ever. I’ve tried so many oil products, I’ve lost count. This has been my go-to for over a year now and it’s been such a game changer. Most oils make my hair look greasy, but no matter how often I use it or how much I use, Drybar 100 Proof Treatment Oil does not. My hair always feels soft, light and way less straw-like. 

Drybar Mai Tai Spritzer

Sea Salt sprays are the double-edged sword of styling products. They let you achieve waves without using heat, but sea salt itself can be very drying. Luckily, Drybar Mai Tai Spritzer contains aloe and doesn't dry out the hair. It also pairs perfectly with 100 Proof for the ultimate hair cocktail. 

Dessange Paris CC Cream

I wrote about this product in a previous post, but I am not-so-mildly obsessed with Dessange Paris CC Cream. I’ve tried every purple hair product out there from shampoos to treatments. If your hair tends to get brassy, you need to use a purple toner or shampoo at least once a week. For $11.99, Dessange gives you the most purple for the least amount of money. Even my hair stylist, Anthony Pazos (you might have seen him on WE TV’s LA Hair) was impressed.

Glowing Hard With The Founders of Sweat Cosmetics #SquadGoals

We all know that female athletes face so many challenges both on and off the field, but we rarely discuss are how they embrace their femininity and use the skills they’ve developed as athletes in the game of life. Bridging the gap between sweating and glowing is the founding principal behind Sweat Cosmetics, a company which is run entirely by former professional female athletes. 

Sweat Cosmetics isn’t just another brand of makeup. Everything is specifically designed for people with active lifestyles. Their current lineup consists of a mineral powder foundation, illuminator, bronzer, translucent powder and a cleansing towelette. All of the powders contain zinc-oxide sunscreen and are water and sweat-resistant. So, it stays on while you get your sweat on. Because Sweat only uses all natural ingredients and is formulated without talc, oil, fragrance, silicone or parabens, it’s safe for all skin types.

While playing Division I soccer at the University of Denver, Taryn Hemmings (who went on to play for the Boston Breakers and Chicago Red Stars) and Emily Hines realized a product like Sweat didn’t exist. So they built their roster of other girl bosses who they knew would kick ass on the soccer field and in the cosmetics field. Courtney Jones, Leslie Osborne and twice-decorated gold medalist Lindsay Tarpley make up the rest of the team. Like Hemmings, Jones also played for the Boston Breakers as well as the Kansas City Blues. Osborne and Tarpley both played for US Women’s National Soccer Team.

I had the privilege of interviewing all five of these impressive women to discuss how being an athlete translates into being an entrepreneur, what’s next for Sweat Cosmetics and their daily beauty routines.


How has being an athlete prepared you for running a company?

To me, being an athlete is everything. You are taught early on the importance of handling pressure, time management, being confident, channeling stress, etc. Now, that we are running a company, we see the same synergies every day. From the ability able to bounce back after a rough day to changing up the game plan when something didn't quite work. We are constantly utilizing the skills we have learned over the years as athletes. (Emily)

It's our foundation. Both individually but also collectively- our competitiveness, drive, focus, passion, work rate and dedication. As athletes, we are able to see the bigger vision of all that goes into making a company thrive. We think strategically and are tuned into the big picture with long-term goals. We put strategies in action. Being part of a team for our entire lives, we know how to work well with each other and love being part of a team environment. We know how to leverage each other's strengths and make up for our weaknesses. (Leslie)

Sports prepare you for almost any work environment. Through sports, you develop a competitive fire that is not easily taught. Also, as athletes, we welcome critiques in an effort to make our game better. We bring all aspects of athletics into Sweat. Competitive drive, teamwork, constructive criticism, work ethic, etc. are all apart of our personalities. (Courtney)

I’ve always had a strong competitive spirit and I've enjoyed working hard to try and accomplish my goals. Being part of a team has been very special for me.  Now that my playing days are over, I feel fortunate to be passionate about Sweat Cosmetics and to use these qualities that made me successful on the pitch in the business world.  (Lindsay)

As an athlete, you have to learn how to push yourself to be better and better. When you start your own company, there isn't anyone there pushing you to make the company successful either. You only have yourself and your team. The ability of each of us to simply be able to do this has been such a huge part of how far we've come in making Sweat what it is. (Taryn)

What is your vision for the future of Sweat Cosmetics?

When I see the future of Sweat Cosmetics, I see us being the Under Armour of the cosmetic industry. From a full cosmetic line, to skin and hair care products. Sweat Cosmetics will be the preferred and chosen brand for active women worldwide. (Emily)

My vision is that Sweat Cosmetics will be the one brand that all active women can trust to create and find the products they need to make active women's lives a little bit easier. (Taryn)

Do you have any new products in the works?

We always have new products in the works! Some exciting additions to our current products are set to come out after the holidays, including five new shades of our mineral powder foundation. We're currently starting R&D for a lip product, some amazing new skincare products and eventually cannot wait to work on an eyeliner and mascara. (Taryn)

What are your daily beauty routines? 

I am constantly going from an AM workout to everyday life and that transition has to be quick). Embarrassingly admitting, my daily beauty routine consists of wiping my body off with Sweat Skin-Balancing Cleansing Towelettes. I'll then blow dry my sweaty hair and freshen it up with Batiste Blonde Dry Shampoo. Next, I apply a few swipes of our Shade 200 Mineral Foundation, hit my cheek bones/nose with our Illuminator and motion a little bit of our Bronzer underneath my cheek. Before running out the door, I use a little black mascara and touch up my eyebrows with an Anastasia brow pencil. It’s done in ten minutes. (Emily)

My beauty routine has changed multiple times in the last few years. From being a professional athlete to doing TV/corporate and now being a mother to be and working from home, my beauty routine continues to shift and change. My staples are dry shampoo, Chanel lip gloss, our Skin-Balancing Cleansing Towelettes, Mineral Foundation and Illuminator. (Leslie)

My nightly routine is more complicated than my morning routine. I have sensitive skin, so I want to make sure I remove anything that could cause a problem over night. I "double cleanse" with a Kiehl's face wash, and use my Clarisonic. Then I moisturize like crazy because my skin tends to be dry. In the morning, I don't wash my face with soap, but I lightly splash it with water to get rid of any oils. After that, I got straight for my Sweat. I wear a shade 100, and then use our bronzer. If I have any breakouts, I'll dab a little concealer on each one prior to putting on the Sweat powder. Next, I put a little highlighter on the corner of my eyes; add a couple swipes of mascara, and maybe a pink lip tint if I'm feeling saucy. (Courtney)

I use our Mineral Foundation 100, Illuminator around my checks and mascara on my eyes. I have our Skin-Balancing Cleansing Towelettes in my purse, car and gym bag. (Lindsay)

I'm obsessed with skincare and moisturizers. At night I love using Crude Personal Care Everything Oil to wash my face. Then I use retinol, serum, Crude Bloom Oil, moisturizer, and finally the Everything Oil again. In the morning I wash my face with our Sweat Towelette, then use serum, and moisturizer. A little concealer and then Sweat Mineral Powder (either Shade 200 or Translucent, depending on my day). Then I use Sweat Illuminator along my cheekbones, WunderBrow and some mascara and I'm out the door. I also carry Sweat Bronzer in my purse and usually put it on in my car (while I'm parked). (Taryn)