Beautycon 2017 Recap Part II: More More More

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So by now you think all I want to talk about is Beautycon 2017. It’s not that I’m obsessed, it’s that there was just so much to cover. So, if you haven’t read Part I or listened to the podcast, which was pretty incredible, definitely check out those links.

Without any further adieu, here are some more of my favorite products, brands and discoveries from the event.

La Roche-Posay

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Did you know you could use La Roche-Posay micellar water to clean your makeup brushes? Now you do! Omg! Just pour some in a cup with your brushes and leave it overnight (that’s what I do, but a few hours is probably fine), rinse with tap water and let air dry. No soap necessary.

Beauty Blender

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I’m the worst because I feel like I never use these things the right way. Holly, who is a rep for Beauty Blender explained to me that you put the blender in a bowl of clean water, squeeze out the excess and then use it to dab on your makeup.  Listen to the podcast to hear every little detail so you can overthink over using your Blender the right way.

Holly also stressed the importance of washing your Blender. They come with a little bar of special soap or you can buy a liquid cleaner. After washing your sponge, don’t throw it back in your makeup case until you let it air dry fully. If not, you end up with a moldy mess.

Tammy Taylor Nails

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Tammy Taylor herself gave me the best nail tip ever! I don’t know about you, but my gel polish sometimes chips. It’s not the polish’s fault, but I’m clumsy. For example, a ladder fell on my hand last week. How does that even happen, right? So annoying! Anyway, Tammy revealed it is totally possible to touch up gel chips at home without a UV box. Just carefully paint on the gel polish and keep your hand in direct sunlight until it dries. Don’t try this for a whole manicure, but it totally works for a minor fix in a pinch, especially if a trip to the salon just isn’t going to happen.

The Wet Brush

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If you are as concerned about hair breakage as much as I am (I’m down to thinking about it fifteen times a day now), you need a Wet Brush in your life. This brush is designed to detangle your hair when it’s wet without pulling it out like a comb alone can do. Depending on your hair, you can use it by itself or before combing. Total game changer.

Rimmel London

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I didn’t realize I needed Rimmel London’s Insta Conceal and Correct Palette until I tried it. It has three different types of concealer— a skin toned one for under the eyes, a green color to counter redness and a purple shade for dullness. The amount of product is generous, but the packaging is the perfect size and even has a mirror, so it’s easy to travel with. Don’t we all need extra concealer when we travel?

Farmacy

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I really like the idea of this brand because they combine natural ingredients and science. To me, this means less chemicals, but more thought into what really works. They gave me a sample of their Green Clean Makeup Meltaway Cleansing Balm and I took it to New York.  I was skeptical at first, but it's been a dream for traveling because I don't have to worry that it will leak or be confiscated by the TSA. Nightmare averted. 

Lumene

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Lumene is a really affordable, but quality skincare line from Finland. Their Arctic Berry Cocktail sounds like something you want to drink, but actually, it’s for your face. An oil and primer in one, this is a dream multi-tasker for the AM, so you can keep your face hydrated and set your makeup for the day.

Wunderbrow

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If you like the idea of microblading but not the permanency, pain or cost, Wunderbrow is probably for you. It’s a semi-permanent brow gel that lasts for up to three days. Because it has a fibrous texture your brows appear real. Very easy to apply and natural looking—Wunderbrow is going into regular rotation for me.

Glowing Hard With The Founders of Sweat Cosmetics #SquadGoals

We all know that female athletes face so many challenges both on and off the field, but we rarely discuss are how they embrace their femininity and use the skills they’ve developed as athletes in the game of life. Bridging the gap between sweating and glowing is the founding principal behind Sweat Cosmetics, a company which is run entirely by former professional female athletes. 

Sweat Cosmetics isn’t just another brand of makeup. Everything is specifically designed for people with active lifestyles. Their current lineup consists of a mineral powder foundation, illuminator, bronzer, translucent powder and a cleansing towelette. All of the powders contain zinc-oxide sunscreen and are water and sweat-resistant. So, it stays on while you get your sweat on. Because Sweat only uses all natural ingredients and is formulated without talc, oil, fragrance, silicone or parabens, it’s safe for all skin types.

While playing Division I soccer at the University of Denver, Taryn Hemmings (who went on to play for the Boston Breakers and Chicago Red Stars) and Emily Hines realized a product like Sweat didn’t exist. So they built their roster of other girl bosses who they knew would kick ass on the soccer field and in the cosmetics field. Courtney Jones, Leslie Osborne and twice-decorated gold medalist Lindsay Tarpley make up the rest of the team. Like Hemmings, Jones also played for the Boston Breakers as well as the Kansas City Blues. Osborne and Tarpley both played for US Women’s National Soccer Team.

I had the privilege of interviewing all five of these impressive women to discuss how being an athlete translates into being an entrepreneur, what’s next for Sweat Cosmetics and their daily beauty routines.

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How has being an athlete prepared you for running a company?

To me, being an athlete is everything. You are taught early on the importance of handling pressure, time management, being confident, channeling stress, etc. Now, that we are running a company, we see the same synergies every day. From the ability able to bounce back after a rough day to changing up the game plan when something didn't quite work. We are constantly utilizing the skills we have learned over the years as athletes. (Emily)

It's our foundation. Both individually but also collectively- our competitiveness, drive, focus, passion, work rate and dedication. As athletes, we are able to see the bigger vision of all that goes into making a company thrive. We think strategically and are tuned into the big picture with long-term goals. We put strategies in action. Being part of a team for our entire lives, we know how to work well with each other and love being part of a team environment. We know how to leverage each other's strengths and make up for our weaknesses. (Leslie)

Sports prepare you for almost any work environment. Through sports, you develop a competitive fire that is not easily taught. Also, as athletes, we welcome critiques in an effort to make our game better. We bring all aspects of athletics into Sweat. Competitive drive, teamwork, constructive criticism, work ethic, etc. are all apart of our personalities. (Courtney)

I’ve always had a strong competitive spirit and I've enjoyed working hard to try and accomplish my goals. Being part of a team has been very special for me.  Now that my playing days are over, I feel fortunate to be passionate about Sweat Cosmetics and to use these qualities that made me successful on the pitch in the business world.  (Lindsay)

As an athlete, you have to learn how to push yourself to be better and better. When you start your own company, there isn't anyone there pushing you to make the company successful either. You only have yourself and your team. The ability of each of us to simply be able to do this has been such a huge part of how far we've come in making Sweat what it is. (Taryn)

What is your vision for the future of Sweat Cosmetics?

When I see the future of Sweat Cosmetics, I see us being the Under Armour of the cosmetic industry. From a full cosmetic line, to skin and hair care products. Sweat Cosmetics will be the preferred and chosen brand for active women worldwide. (Emily)

My vision is that Sweat Cosmetics will be the one brand that all active women can trust to create and find the products they need to make active women's lives a little bit easier. (Taryn)

Do you have any new products in the works?

We always have new products in the works! Some exciting additions to our current products are set to come out after the holidays, including five new shades of our mineral powder foundation. We're currently starting R&D for a lip product, some amazing new skincare products and eventually cannot wait to work on an eyeliner and mascara. (Taryn)

What are your daily beauty routines? 

I am constantly going from an AM workout to everyday life and that transition has to be quick). Embarrassingly admitting, my daily beauty routine consists of wiping my body off with Sweat Skin-Balancing Cleansing Towelettes. I'll then blow dry my sweaty hair and freshen it up with Batiste Blonde Dry Shampoo. Next, I apply a few swipes of our Shade 200 Mineral Foundation, hit my cheek bones/nose with our Illuminator and motion a little bit of our Bronzer underneath my cheek. Before running out the door, I use a little black mascara and touch up my eyebrows with an Anastasia brow pencil. It’s done in ten minutes. (Emily)

My beauty routine has changed multiple times in the last few years. From being a professional athlete to doing TV/corporate and now being a mother to be and working from home, my beauty routine continues to shift and change. My staples are dry shampoo, Chanel lip gloss, our Skin-Balancing Cleansing Towelettes, Mineral Foundation and Illuminator. (Leslie)

My nightly routine is more complicated than my morning routine. I have sensitive skin, so I want to make sure I remove anything that could cause a problem over night. I "double cleanse" with a Kiehl's face wash, and use my Clarisonic. Then I moisturize like crazy because my skin tends to be dry. In the morning, I don't wash my face with soap, but I lightly splash it with water to get rid of any oils. After that, I got straight for my Sweat. I wear a shade 100, and then use our bronzer. If I have any breakouts, I'll dab a little concealer on each one prior to putting on the Sweat powder. Next, I put a little highlighter on the corner of my eyes; add a couple swipes of mascara, and maybe a pink lip tint if I'm feeling saucy. (Courtney)

I use our Mineral Foundation 100, Illuminator around my checks and mascara on my eyes. I have our Skin-Balancing Cleansing Towelettes in my purse, car and gym bag. (Lindsay)

I'm obsessed with skincare and moisturizers. At night I love using Crude Personal Care Everything Oil to wash my face. Then I use retinol, serum, Crude Bloom Oil, moisturizer, and finally the Everything Oil again. In the morning I wash my face with our Sweat Towelette, then use serum, and moisturizer. A little concealer and then Sweat Mineral Powder (either Shade 200 or Translucent, depending on my day). Then I use Sweat Illuminator along my cheekbones, WunderBrow and some mascara and I'm out the door. I also carry Sweat Bronzer in my purse and usually put it on in my car (while I'm parked). (Taryn)

How to KonMari Your Makeup Drawer & Keep It Clutter-Free

Whether you keep your makeup in a drawer, on a shelf or split between several cases, there’s a good chance you probably have way too much of it. At least I know I do…

I can't recall where or when I bought this eyeshadow, but shortly after taking the picture, I threw it out.

I can't recall where or when I bought this eyeshadow, but shortly after taking the picture, I threw it out.

 

In the past year or so, I’ve actually pared down my cosmetics collection because there isn’t as much storage space in my bathroom as I would like. I also don’t wear a full face of makeup every day, so I just don’t need that much. I’ve been able to get rid of the clutter because I try to only buy makeup I know makes me look my best (no more shimmery purple eyeshadow experiments) and choose specific products that multitask.

Here are three steps to KonMari your makeup drawer.

Ask Yourself If It Sparks Joy

This question is the key to KonMari. There are two kinds of products that won’t spark joy. The first is old/expired makeup, unless you want to spark an infection. The other is anything you’ve bought that turned out to be a bad decision. My purple eyeshadow is a great example. If you are having trouble getting rid of makeup, ask yourself why would you wear a color that doesn’t make you look your best. We all make mistakes. If you can, return it or give it to a friend instead. When in doubt, throw it out.  

Before your stuff’s final trip to the garbage can, Marie Kondo would tell you to thank it. I don’t think that’s necessary, but bonus points if you do.

Go Container Crazy

Containers really do help you organize, but you don’t need to spend a lot or even any money on them. Re-use a box that once contained jewelry, shoes or any other small to medium sized object.

When I moved into my current apartment, I was trying to organize the makeup I wear most often in a small and narrow bathroom drawer. I was going to spend money on containers when I realized I already had boxes that fit this oddly- shaped space perfectly. The rest of my makeup is kept in a vintage train case under my bathroom sink.

This my makeup drawer. It's not perfect, but I think it's pretty darn good.

This my makeup drawer. It's not perfect, but I think it's pretty darn good.

Buy Products That Help You Cut Down on Clutter

 

I buy eyeshadow palettes whenever possible because all of the colors are designed to coordinate, taking the guesswork out creating your look. It’s also more economical than buying a bunch of individual colors.

My personal favorites are Naked 2 by Urban Decay and Natural Eyes by Too Faced

 

Do you have more tubes of mascara than pairs of socks? Cut down to just one with FLOWER Beauty’s Zoom-In Ultimate Mascara. The flexible wand twists into different shapes allowing you to completely customize your look. You can add volume, curl and lengthen your lashes with just one formula. It’s literally the only mascara you need. 

You know what does not spark joy? When you apply lip gloss or lipstick, take a sip of water and then have to reapply. That’s why I love Clinique’s new Pop Matte Lip Colour + Primer. It actually stays on because the primer is built in. This also means not having to buy a separate primer, so less clutter!


 

Peter Lamas Supreme Radiance Complexion Booster has been a game changer for me because I like to use anti-aging products, but I still break out sometimes. This one combines two power ingredients, retinol and salicylic acid, so I can address both skincare concerns at once. I wear it alone or under makeup. It also looks really good under the next product.

 

If an anti-aging serum, BB cream, bronzer, highlighter and foundation had a love child, By Terry Terrybly Densiliss Sun Glow would be it. It’s probably the most multi-tasking product out there. It feels light on your skin and gives you a sun-kissed glow on those days when you don’t want to apply foundation, but a BB cream isn’t quite enough. 

 

Sweat Cosmetics Mineral Foundation is one of my favorite multitasking products. It’s a powder foundation and sunscreen rolled into one. Four professional female athletes who wanted a mineral foundation with SPF that would stay on through their games started the company and developed this product. Stay tuned for my exclusive interview with these amazing ladies next week.